Off MLS Marketing: From Pocket Listing to Industry Tsunami
The “pocket listing” is one of the oldest and most contested scenarios in the real estate...
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Category: Guest Columns
Because Mr. Wynn Doesn’t Want You to Smell Smoke
Participating in a recent industry conference in Las Vegas brought with it the requirement to take...
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Avoid the Same Old Score. Digitize Your Brokerage’s Message and Style.
One of the joys of engaging with the real estate industry these days is the opportunity to...
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Practitioner Dismissed From Fair Housing Lawsuit
A Tampa, Fla., real estate professional has been dismissed from a complaint filed by a fair...
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From “How Did We Do?” to “How Are We Doing?”
It happened toward the end of a business lunch at a popular restaurant. There it sat, hidden from...
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Wait, Wait, Don’t Go There
Our firm is in the process of completing a survey of 35 leading brokerages across the country. As...
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Is Your Brokerage Playing Out Its “Aggro” Strategic Intent?
Some of the most creative and stimulating writing environments in the country can be found on the...
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Managing Assets: The Gateway to Market Level Profitability
Please allow me a bit of a diversion into another industry that our firm is involved in. These are...
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Save Big on Real Estate Signs
New program gives members up to 12% discount, other advantages As a Texas REALTOR®, you have...
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Is Your Future in the Industry Crucible*?
* Crucible: a container of metal or refractory material employed for heating substances to high...
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